Guizhou Tourism Group Showcases at the HKTDC Food Expo, Advancing Guizhou Specialty Products into Global Markets

On August 13, the 36th HKTDC Food Expo opened at the Hong Kong Convention and Exhibition Centre. In Hall 3G, Guizhou Tourism Group’s 48-square-metre “Guizhou: A Colorful Way of Living” Experience Pavilion, distinguished by its signature Guizhou blue, quickly drew buyers and visitors.

Freshly prepared Guizhou sour soup hotpot base filled the pavilion with its rich aroma, while warm Five-Fortune Pastries attracted crowds with their crisp, flaky layers. Through these distinctive flavours, Guizhou’s local products made an immediate impression on Hong Kong visitors.

Organised by the Hong Kong Trade Development Council, the HKTDC Food Expo ran from August 13 to 17 and brought together food brands, trade buyers and consumers from different markets. For Guizhou Tourism Group, the exhibition provided an important platform to showcase Guizhou’s products, connect with market channels and support the international expansion of Guizhou specialty goods. The pavilion went beyond product sales by connecting food with Guizhou’s travel experiences, landscapes and lifestyle.

Built around the theme “Live in Guizhou, Live More Colorfully,” the pavilion presented a modern lifestyle space where nature, culture and travel come together. Its visitor journey—Travel, Explore, Stay, Enjoy, Taste, Shop and Remember—invited guests to move from a first encounter with Guizhou’s scenery to a deeper emotional connection with the destination.

As a major state-owned tourism enterprise in Guizhou, Guizhou Tourism Group operates across four core areas: hotel and catering, tourism asset operations, tourism services, and tourism trade. Its featured sour soup base and Five-Fortune Pastries were developed by the Group’s Guizhou Cuisine Research Institute, combining traditional flavours with modern, standardised production suitable for home consumption and broader retail channels.

The pavilion also featured intangible cultural heritage-inspired lifestyle products, including tie-dye and batik homeware, Shui horsehair embroidery, Miao silver ornaments, herbal personal-care products and Yao foot-soak packs. Visitors could also sample Guizhou beverages such as rosa roxburghii black tea, baijiu, rice wine and newly launched rosa roxburghii juice.

During the exhibition, Long Cong, Vice Chairman and General Manager of Guizhou Tourism Group, visited the pavilion and spoke with Hong Kong buyers and visitors. He said the Group hoped to use the Food Expo as a bridge to introduce more Greater Bay Area and international consumers to Guizhou—its products, landscapes and colorful lifestyle.

Through product displays, tasting sessions and business exchanges, Guizhou Tourism Group used Hong Kong’s international platform to better understand market demand, build partnerships and take a meaningful step in bringing Guizhou specialty products to wider global markets.