Visitor Store
English 中文 한국어 ไทย

Visitor

Search Results Page

Trending Searches:

GuizhouGuiyangHuangguoshu Waterfall

banner茅台镇全景(1).jpg banner茅台镇全景(1).jpg

Liquor & Tourism

Fragrance Spreading Far and Wide, Craftsmanship Through Generations

Sauce-aroma Liquor Culture

Nestled in the hidden river valleys along the banks of the Chishui River in Guizhou lies the soul of China’s sauce-aroma liquor. This is the world's unparalleled golden liquor-making region, where a millennium-long brewing history intertwines with unique natural endowments. From the Goujiang liquor of the Han Dynasty to the distilleries of the Ming and Qing dynasties, from intangible cultural heritage craftsmanship to liquor-tourism integration, sauce-aroma liquor has long transcended its identity as a mere beverage. It has been woven into Guizhou's hospitality etiquette, everyday life, and red cultural memories. A harmonious fusion of nature and craftsmanship, sauce-aroma liquor embodies the vibrant essence of regional culture. Guizhou Moutai liquor, renowned for its captivating aroma and deep cultural significance, has emerged as Guizhou's cultural emblem on the global stage.

Flavor Profile

主体酱香(1).jpg

Dominant Sauce Aroma

The core flavor profile of sauce-aroma liquor comes from the deep fermentation of sorghum and high-temperature distillation. Its complex aroma is well-rounded yet not pungent, which is the key characteristic distinguishing it from other types of liquors and spirits.

幽雅辅香(1).jpg

Elegant Secondary Aroma

Beyond the foundational sauce aroma, it contains rich complementary fragrances. Pit fragrance, aged fragrance, fruity notes, and more intertwine seamlessly, creating a unique texture of "elegance and delicacy".

口感层次(1).jpg

Taste Layers

It delivers a mellow and full-bodied palate upon entry with no harshness. The sauce aroma lingers and unfolds steadily in the mid-palate, followed by a subtle sweetness and a slight bitterness at the finish, with the aftertaste lasting for minutes. Even after the glass is emptied, the residual liquor on the cup wall retains a lingering fragrance.

过渡1(1)1111.jpg

The "12987" Brewing Process

Rooted in time-honored traditions, Guizhou sauce-aroma liquor employs the traditional solid-state fermentation with pure grain. The entire production process includes fermentation starter making, brewing, aging, and blending. Collectively known as the "12987" method, this traditional craft is recognized as one of the most sophisticated brewing processes worldwide and has been inscribed on the national list of intangible cultural heritage.

1次 下沙(1).jpg
01

1-Year Production Cycle

The entire process, from the first feeding of sorghum to the final extraction, takes a full year to complete.
2次投料(1).png
02

2 Feedings

First feeding: Crushed sorghum is steamed and then mixed with mature distillers’ grains for fermentation. Second feeding: About a month later, fresh sorghum is added to replenish starch and sustain fermentation activity.
9次蒸馏(1).jpg
03

9 Rounds of Steaming

From the first sorghum feeding to the end of extraction, the sorghum undergoes 9 rounds of steaming, which softens the sorghum, eliminates harmful bacteria, and promotes fermentation.
8次发酵(1).jpg
04

8 Rounds of Fermentation

Each round of steaming is followed by a corresponding fermentation process, totaling 8 rounds. Throughout this process, microbial metabolism advances progressively, making the flavor profile increasingly complex.
7次取酒(1).jpg
05

7 Rounds of Extraction

Liquor is extracted 7 times throughout the production cycle, once a month. After each extraction, the distiller's grains go through processes such as fermentation starter addition, piling, pit entry, and re-fermentation.

The Sauce-aroma Liquor Family

75da4adda0a346f8040b76a27fbcaa00_2011679883835068416.png

Kweichow Moutai

The originator of Daqu sauce-aroma liquor, Kweichow Moutai is rooted in the core production area of Maotai Town, following the "12987" brewing process, recognized as a national intangible cultural heritage. Its Feitian Moutai stands as the benchmark in the industry, boasting the highest brand value among spirits worldwide. Its sauce aroma is mellow and rich with an irreplaceable rarity.
习酒.png

Guizhou Xijiu

Originating from a workshop dating back to the Ming Dynasty, it was officially established in 1952 and is situated along the Chishui River. Centered on a culture of morality, the liquor is produced through pure-grain solid-state fermentation, resulting in a full-bodied flavor. It is also protected by a national geographic indication.
国台.png

Guotai

The second-largest distillery in Maotai Town, distinguished by its intelligent brewing techniques. It adopts NFC + blockchain technology for product traceability, supported by a 200,000-mu sorghum base that ensures high-quality raw materials, delivering a consistently mellow and rich sauce aroma.
珍酒.png

Zhenjiu

Born out of the Moutai trans-location trial project, it boasts a flavor profile close to Moutai. Brewed with water from the upper Chishui River, it features a soft and delicate sauce aroma, acclaimed as "a treasure among liquors".
金沙回沙酒.png

Jinsha Huisha Liquor

With a history of nearly a century, it follows the "12987" brewing process. Spearheaded by its flagship brands—Jinsha Huisha and Zhaiyao, it features a smooth and mellow sauce aroma and ranks among Guizhou's top 8 traditional spirits.

2025年9月·贵州茅台镇_1_厚知_来自小红书网页版(1).jpg

Sauce-Aroma Liquor Tour

美酒河精品线路(1).jpg

Fine Wine River Premium Route

Downtown Renhuai

Centuryold Qianzhuang

Maotai Town

Memorial Park of Red Army

Yelang Liquor Valley

Guotai Distillery

Chishui River Valley Scenic Highway

Tucheng Ancient Town

Chishui Danxia

Bing'an Ancient Town

Downtown Chishui

Duration

4 days

Highlights

Sauce-aroma liquor tasting

民族酒俗精品线路(1).jpg

Premium Ethnic Liquor Customs Route

Zhaoxing Dong Village

Rongjiang Village Super League

Libo Xiaoqikong

Yaoshan Ancient Village

Danzhai Wanda Town

Yunjiu Scenic Area

Xijiang Qianhu Miao Village

Taipan Village BA

Qingjiu Distillery Scenic Area

Zhenyuan Ancient City

Duration

4 days

Highlights

Ethnic customs

黔城市井精品线路(1).jpg

Premium Local Life Route

Guiyang

Huangguoshu Waterfall

Pingba Distillery Scenic Area

Guiyang Qingyun Market

Qingyan Ancient Town

Guizhou Chun Scenic Area

Wanfenglin

Duration

3 days

Highlights

Cultural vibes & local life

Mysterious Guizhou