2026 Guizhou Tourism Group Cultural & Tourism Cooperation Forum & Launch Ceremony of "Green Elegance Smart Tour" Premium Small Group Tours Held in Beijing

Beijing, May 16 – The 2026 Guizhou Tourism Group Cultural & Tourism Cooperation Forum and the launch ceremony of the Green Elegance Smart Tour premium small car & mini group tour products were held in Beijing on May 16.

Centered on the theme Live amid Mountains and Rivers, Travel through Picture-perfect Scenery – Launch of High-end Custom Tourism Products in Guizhou, the event targeted major tourist source markets in the Beijing-Tianjin-Hebei region. It showcased Guizhou’s new high-end customized tourism products, services and industrial ecosystem. The event also forged in-depth links with the stage drama Wang Yangming, presented by Guizhou Culture and Performance Group and set to be staged at the National Centre for the Performing Arts. Two core highlights were unveiled: the standardized service system of Green Elegance Smart Tour premium small group tours, and the carefully crafted cultural tourism route Wang Yangming’s Journey · Explore Guizhou.

Yang Kun, Member of the Party Committee and Deputy General Manager of Guizhou Tourism Group, delivered an opening speech. He noted that Guizhou’s tourism industry has achieved remarkable milestones since the start of 2026: the Huajiang Grand Canyon Bridge won the Golden ITA Award for China Tourism Investment; Guizhou’s official international tourism portal Guizhoutravel.com was officially launched; and Guizhou received 5.82 million tourists during the May Day holiday.

As a provincial-level state-owned cultural and tourism conglomerate, Guizhou Tourism Group has built a full industrial chain covering food, accommodation, transportation, sightseeing, shopping and entertainment. It turns Guizhou’s picturesque landscapes and profound culture into accessible travel experiences, adhering to the brand slogan Settle in Guizhou, Live a Colorful Life. Yang Kun invited guests across all sectors to visit Guizhou and enjoy a leisurely and rewarding journey, summarizing the travel experience with three key phrases: Leisurely residence experience, In-depth cultural resonance, and a peaceful retreat for self-relaxation.

Wan Qun, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Guizhou Culture and Performance Group, introduced the stage drama Wang Yangming. The production is an artistic interpretation of the Philosophy of Mind tourism route. Supported by the exclusive services of Green Elegance Smart Tour, the full experience combines watching the drama at the National Centre for the Performing Arts with on-site cultural enlightenment at Longchang in Xiuwen. The tour adopts the driver-cum-tour guide, mini group & in-depth travel customized model, bringing visitors a complete experience from visual enjoyment to spiritual enlightenment and practicing the philosophy of the unity of knowledge and action.

The core highlight of the launch event is the official release of the standardized service and product system for Green Elegance Smart Tour premium small car & mini group tours by Guizhou Tourism Travel Service Co., Ltd.

This system takes the driver-cum-tour guide model as the core, and establishes comprehensive and executable full-process service standards focusing on refined services and all-round safety.

Wang Yao, Director of the Marketing Department of Guizhou Tourism Travel Service Co., Ltd., explained: "The standards regulate all links involving staff, vehicles and itineraries. All driver-cum-tour guides hold valid driving licenses, and are proficient in local culture, service etiquette and emergency response. For safety, a three-tier protection mechanism covering personnel, vehicles and operational procedures is implemented. All guides receive rigorous training in defensive driving and first aid skills. Operating vehicles undergo regular safety inspections and real-time monitoring, with qualified new energy vehicles prioritized to consolidate safety guarantees."

Designed based on Guizhou’s unique natural and cultural heritage, the Green Elegance Smart Tour product portfolio connects Guizhou’s core scenic spots and tourism resources, categorized into three major themes:

1. Guizhou Flash Tour: Lightweight casual travel

2. Mountain Trend Tour: Outdoor and mountain-themed adventures

3. Cultural In-depth Tour: Exploration of profound local culture

Four flagship themed routes are promoted in 2026, fully integrating the driver-cum-tour guide service with Guizhou’s distinctive resources:

• Wumeng Secret Land: Travel with film locations

• Wang Yangming’s Journey · Explore Guizhou: Cultural heritage tour

• Mystery of Guizhou: Ethnic folk custom tour

• Four Crossings Tour: Retrace the Long March route

Residential tourism products from Guizhou Colorful City Commercial Management Co., Ltd. were also showcased. Powered by the Guizhou Tourism Residence smart platform, the products shift the travel concept from "sightseeing" to "residential experience", blending daily life with scenic beauty. A diversified product system has been developed to transform Guizhou’s superior tourism resources into experiential, shareable and long-stay lifestyle products, further promoting the brand Settle in Guizhou, Live a Colorful Life.

Guizhou Scenic Tourism Development Co., Ltd. links up signature attractions including the FAST Scenic Area, Huajiang Grand Canyon Bridge, Jiabang Terraces, Basha Miao Village and Yunfeng Tunpu Ancient Fortress. A host of innovative products have been launched, such as the all-area pass, One Day as a Basha Villager, FAST Teen Astronomy Summer Camp and immersive bridge-tourism experiences.

From the pioneering standardized system of small car & mini group tours, to the smart empowerment of the residential tourism platform, and in-depth experiences of landscapes and ethnic customs, Guizhou Tourism Group is restructuring the value chain of high-end customized tourism with systematic thinking, injecting strong momentum into building Guizhou into a top-tier high-quality tourism destination.